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M1’s role in Singapore’s telecom landscape
M1 is one of the three national network operators with full mobile and core infrastructure.
It delivers both mobile and fibre broadband via NetLink Trust, serving roughly 2 million mobile and 50 000 fixed customers.
M1’s focus: reliable connectivity for households, SMEs and high-usage individuals.
Ownership and transformation under Keppel
Acquired by Keppel Corp in 2019, M1 pivoted toward enterprise and innovation.
It invests in:
- Private 5G networks for ports and campuses
- SD-WAN and IoT connectivity for SMEs
- Automated OSS/BSS for faster service recovery
M1's transformation positions it as a tech-centric alternative to Singtel and StarHub.
As far as marketing is concerned, M1’s tone is local and transparent: simple pricing, digital self-activation and customer-friendly support.
The “Made for Singapore” tagline reflects a focus on performance and fair pricing.
Network features and performance
The company runs its own licensed spectrum with strong indoor coverage and fast 5G adoption.
Services include:
- Contract-free SIM-only plans
- VoWiFi and eSIM
- Regional roaming bundles
Broadband plans come with mesh routers, parental controls and IPTV integration.
What to do during an M1 outage
- Identify if mobile, fibre, or both are affected.
- Reboot ONT or router; test direct Ethernet.
- Toggle 5G/4G and check SIM detection.
- Review GeoBlackout or M1’s service announcements.
- Report issues lasting more than an hour with your postal code.